Happy New Year!
Thailand needs very little reason to have a massive party and Thai people are quite happy to adopt other countries national celebrations if it provides an excuse to dress up, decorate the office and just generally have a good old knees-up. New Year Again and Again! Christmas was the first example; it wasn’t just the western style shopping centres that adorned their facades with snowmen and Christmas trees, very local establishments also joined in with their own, less extravagant contributions. Christmas really did just blend into the New Year celebrations, which in fact were to celebrate only the first of three ‘New Years’ that Thailand recognises. The second New Year was Chinese New Year in mid-February. Many Thais have Chinese ancestry, so it makes sense that they would join this celebration, and again it’s a great marketing opportunity for retailers. The Chinese descend on Bangkok during the Chinese New Year period typically buying everything in bulk so it represents a major d...